How to Go Viral on Threads [10 Proven Strategies]

You might love it, you might hate it, but you can’t ignore the newest social media network on the block by Meta- Threads. Hence, every Instagram account has slowly but surely adopted Threads into its content strategy. However, the Threads algorithm does not work like Instagram or Facebook. This has left users puzzled figuring out how to go viral on Threads. 

But can you really make a Thread go viral?

While it is impossible to guarantee that your Threads posts will go viral, you can certainly increase the likelihood by implementing specific strategies highlighted in this article. The outcome of these tactics can still be unpredictable, although they can enhance the chances of your content going viral.  

How to Go Viral On Threads: 10 Strategies

Now, let’s explore some effective practices that can help you to achieve great results on Threads. These hacks are not cheat codes but have proven to help align your Threads strategy to succeed on Threads. 

1. Be Consistent With Your Posting

The shelf life of a Threads post is very short compared to posts on other platforms. Hence to be regularly visible whenever users come to their Threads app and gain some kind of traction, you’ll have to go with a higher posting frequency. This means you’ll have to post multiple times a day, at least in the beginning, when you are still new to the platform. 

Using the all-rounder Threads scheduler like SocialPilot, you will be able to pre-plan and schedule Threads posts ahead of time. It comes equipped with a content calendar where you can create and manage your Threads posts from. Once you have your Threads account connected to the app, you can proceed. 

To create and schedule a Threads post, click on a time slot in the calendar, add your content in the composer, select the Threads account, and choose “Schedule.” Finalize the date and time, then confirm by clicking “Schedule.” Your post will now appear in the selected calendar slot. 

This way, you can fill your content calendar with scheduled Threads posts so your posts are consistently published without you having to log into the app and create content several times a day. 

Now that we have established that you have to post regularly, several times a day, let’s see what kind of posts you should publish on Threads. 

2. Create Highly Shareable Content

We have observed that crafting viral content involves strategic structuring and interactive elements. Posts that make people want to interact with them have true potential for virality. The most engaging content for Threads is the content that evokes some sort of strong emotion, be it curiosity, relatability, empathy, humor, or inspiration. 

If you want to create viral Threads posts, don’t be afraid to experiment with different genres in your content to see what hits the mark. In our experience, informational and funny posts are the most shared content types by people. 

Here are some more effective types of posts you can try on Threads:

• Story posts
• Expert advice
• Story threads
• Pop culture-related memes
• Inspirational quotes
• Memes and humor
• Lists of products/ tips
• Behind-the-scenes content
• Trends and current events
• Open-ended questions
• Educational posts
• Polls and surveys
• ‘How I did it’ posts 

All of these categories are highly engaging for users, evoking action of some kind, be it engagement, reposts, or shares. Even if the variety and quantity of posts required to post on Threads is considerable, you can’t compromise on the quality of this content. 

3. Make Use of AI Generators

AI content generators are the go-to for creators when they need a bit of assistance to come up with fresh and quality content. They provide you with an endless supply of engaging captions with just a precise prompt within seconds. The best thing about these tools is that they are programmed to come up with custom content for Threads or any other social media platform, for that matter. 

Our AI Assistant has specific prompt template which just needs you to add the topic or outline of your Threads post and voila! It’ll come up just the content you would have envisioned. 

You can set a certain tone for the post generated to align it to your audience’s preference or brand’s image and style. The Threads post generated in the SocialPilot AI Assistant is perfectly optimized for the network, within 500 characters, and has a single tag that goes perfectly with the caption. Other than this, you can ask AI Assistant to: 

• Generate variations of the same post
• Make rephrase older content
• Translate posts in different languages
• Come up with a group of hashtags on a particular topic

With this AI generator, your caption game is on point, setting you up perfectly for engaging textual content. But remember, the visual side of Threads posts is just as crucial as the words. Don’t overlook the power of striking visuals!  

4. Include Strong Visual Elements in Posts

Threads is a perfect blend of Instagram and X (Twitter) features so it prefers content with balanced mixture of text and visual components. This is apparent in the fact that it supports multi-image posts, and videos. Incorporate visual elements into your Threads content to enhance engagement. While it’s not necessary to add an image or video to every post, aim to do so in at least 3 out of every 5 posts for a more dynamic feed.  

When creating a post, you can easily find relevant images from SocialPilot’s stock image library. Just enter a keyword, topic, or theme related to your post, and you’ll be presented with a variety of options to choose from. You can select up to 10 images for a single Threads post. 

You can also create custom designs to post on Threads using the Canva integration in our tool. This allows you to design your graphic assets and import them into the content library seamlessly. Similarly, you can import media assets from your cloud storages like Google Drive, Dropbox, and Box to use in post creation. 

With all the resources available in a single place, the whole process is streamlined. This will help you pump out great content with minimum effort spent. So it seems like Threads posts are like content from any other social media network. But there is one glaringly vital difference. 

5. Use that One Tag Wisely

Threads has its own version of hashtags called tags, which function a little differently than their counterparts. While you can use an abundant number of hashtags on other networks, Threads allows only one clickable tag in one post. On Instagram, hashtags are a dime a dozen, but tags offer a more targeted approach to guide users to the most relevant posts. So make sure to take full advantage of the one tag you are allowed. 

You can select from any of the pre-existing tags or create a new one suitable for your content. You can also leverage our AI Assistant which creates Threads posts with a tag which is  perfectly aligned with the caption. 

And if you have the caption ready, use the AI-powered hashtag generator to get multiple tag suggestions that matches the content. 

You can pick only one from the tags that are generated. This one clickable component will be solely responsible for classifying your post. This, in turn, will help the algorithm understand what the content of the post is about and show it to the potentially interested users. So don’t miss out on using at least one tag in your posts. 

6. Post at the Best Possible Times

If you are looking for a sure-shot solution for how to go viral on Threads, you must know the tried and proven trick of posting at the best time. This is no sacred magic time that can conjure engagement and reach for your post. The best time to post on Threads is determined by identifying the periods of time in a day when your current and potential followers are most likely to be active and engaging on the platform. 

As we mentioned earlier, the shelf-life of a post on Threads is very short, so you would want your post to be published when people are online so they can see it before the algorithm pushes it down. This initial boost of engagement is vital for a post to go viral. 

Also, the Following feed on Threads orders posts based on the recency of their publishing. This means if one of your existing followers go to their Following feed, the most recently published post will appear on top, grabbing their attention readily. 

There can be more than one best time to post throughout the day and there is one way to find them. Threads doesn’t have an analytics of its own till now but as its a Meta platform, you can see Instagram Insights to predict the best time to post. 

Now, it’s imperative that you publish during all those busy hours to maximize engagement opportunities. To make sure you don’t miss out on any of those slots, create a pre-planned schedule using SocialPilot’s scheduling tool. 

All you have to do is select the Threads account you want (connected to the tool) from the Manage Accounts and click on the pencil icon to edit the settings. Then, below the account information, you’ll find the Schedule tab, where you can add slots for each day of the week. 

Once you’re done making your custom schedule, all your Threads posts will be auto-published at one of these slots without any extra effort. 

7. Crosspost Threads Posts to Instagram 

Since Threads is the newest Meta platform, it is promoting it on Facebook and Instagram to increase the adoption of the app. This involves suggesting Threads posts to users on Instagram. You can enable settings on your Instagram account to automatically share posts from there to the corresponding Threads account while creating a new post. 

Similarly, you can enable content sharing from Threads to Facebook and Instagram. 

So what we’re suggesting is that you take a page from Meta’s strategy and crosspost Threads content to other social media platforms, especially Instagram. Rather than depending on the algorithm, share your Threads post onto your other social media platforms manually. 

Our Threads scheduler simplifies crossposting. Create a post, then switch between platform tabs in the composer to customize content if needed (e.g., add hashtags or tweak captions). Select the accounts for publishing, set a date and time, and your post will be automatically published across all chosen platforms.

Doing it this way makes managing multiple posts much easier, as everything is centralized into a single dashboard. 

Now, it might cross your mind that all these similar posts being published on all your accounts at the same time might indicate spamming to the audience. The Stagger Post feature in SocialPilot lets you space out the publishing times of posts scheduled together. This way, similar posts scheduled together can be automatically published at regularly spaced intervals that you set. 

All of this together makes for a hassle-free and efficient crossposting experience, which then garners visibility for you on all social media platforms. 

8. Participate & Engage

At the core of it, Threads is driven by public interactions and conversations. If your Threads activity involves just posting content, we’ve got news for you. Publishing is not enough to make you go viral on this platform. You must explore and engage regularly. This might not be a commonly known fact, but engaging organically can do wonders for your visibility on Threads. 

The young Threads algorithm is constantly looking for signals to understand user preferences and recommend better content to each user. Getting involved can help you in a few ways: 

• You come across as an active and valuable member of the community, which sends positive indications to the platform. 
• If you are seen engaging with content that belongs to a niche similar to yours, the algorithm will show your posts on the For You feed of users interested in similar subject matter. 
• Providing genuine feedback or insights and asking questions maximizes the effect of your online presence. This approach not only increases engagement on your own posts but also helps establish you as a thought leader in your niche.
• Engaging with the posts of known figures, industry experts, or influencers can open important doors, further extending your reach and bringing up opportunities for collaborations. 

Hence, whether you passively like and share Threads posts from other creators or actively comment and repost them, organic engagement is a necessity. The kind of organic growth regular engagement can bring is sustained for a long time. 

9. Encourage Interactions In Comments

For achieving a true viral status, the comments section is the real playground. However good your content might be, if it doesnt start a conversation, there’s little substance in it. Sometimes the content itself is a natural conversation starter and doesnt need you to make any effort. 

However, sometimes, people who are seeing but not engaging just need a little push to start chatting in the comment section. You might set the ball rolling yourself by adding the first comment yourself. If a few comments start trickling in, encourage them by responding to them, forging the way ahead for more people to join in. 

Below is an example of this tactic by Creators account appreciating a piece of content which has gotten but look how much engagement the comment got by itself.  

To encourage more comments on your Threads posts, start by asking direct questions and using strong calls-to-action (CTAs) like “Tag a friend” to prompt engagement. Hosting contests or giveaways where users need to comment to participate can also boost interaction. Feel free to be creative, funny, or sarcastic in the comments as a little bit of controversy or opposing others’ comments fuels the fire, getting people even more interested to add their say to the conversation.

10. Repost Relevant Threads Posts

Reposting is a unique feature in Threads akin to retweeting on X (Twitter). is an effective way to increase visibility and extend the reach of your content. By reposting successful content, you can make it appear on your followers’ feeds, who might be seeing it for the first time. Reposting can also help in building consistency in your messaging and can be particularly useful for content that aligns with ongoing trends or themes relevant to your audience.

All your reposts have a separate section in your profile so you can selectively repost good content to curate a valuable feed for your audience. You can repost you own content as well!

Additionally, reposting user-generated content, like testimonials or creative mentions of your brand, can foster community engagement and loyalty. It shows that you value and acknowledge your audience’s contributions, encouraging more users to interact with your posts​. 

Some Notable Viral Content on Threads

Here are some of the recent viral posts we have encountered on Instagram Threads:

Here’s what leveraging nostalgia can do for your posts. This post had been published just 18 hours ago and already had more than 7.4 thousand likes and 227 reposts, which is quite impressive. 

Photographs going viral might not be a very famous concept, but here’s how a multi-image post of beautiful images of ocean has performed. There might be less comments but users have promoted the post by reposting and sharing it quite extensively. 

Here is a post about a unique product whose creator showcases its uses in a short video. Health and DIY content often gets good reception on Threads. In just 18 hours of being posted, the post has more than a thousand shares, implying it is being crossposted on other platforms. 

Pop culture and fan-favorite series create a wave of fresh content on social media platforms. Here is a rather funny post about the infamous series, House of the Dragon series by HBO. Even is the post’s engagement after a month of its publishing seems not as much substantial, it had gone viral as soon as it had been posted as the series was still being telecasted, making the content more relevant. However the buzz surrounding such content eventually dies down. 

As a platform which supports text posts as much as visual posts, dont be surprised at this simple post almost going viral. This content is a raw expression of vulnerability but the reason for which it has been performing so well is because it is highly relatable to much of the people who have encountered it. On further observation, we have seen that this particular post stands out among the others from this account, getting exceptional engagement. 

We’ve provided a mix of different viral genres to show an important point about Instagram Threads: You don’t need to limit yourself to one content category. Just about anything has the potential to work and go viral!

Pros and Cons of Going Viral on Threads

Going viral on Threads can happen by fluke, when users are not even looking for it. So, even if you have not been making efforts to go viral and comes as a surprise, there is one thing you should be aware of, that is, going viral entails both pros and cons for users. 

The advantages are pretty easy to guess, but let’s take a look at them anyway:

Pros of Going Viral on Threads

• Rapid growth in followers: The obvious result of boosted visibility is and engagement results in your follower count skyrocketing almost overnight. 
• Early arrival advantage: Being an early adopter on Threads means you can capitalize on the initial buzz and less saturated content environment.
• Organic influx of engagement: An increased amount of engagement can be the reason or the result of a post going viral. Since there is no paid promotion on Threads yet, all the interactions received will be organic which is the best kind of engagement. 
• Boosted visibility on other social networks: When a post does exceptionally well on Threads, people share it on other social networks, which boosts your visibility there as well. In addition to this, Meta itself promotes Threads content on Instagram and Facebook. 

Cons of Going Viral on Threads

Now, you might be wondering if virality on Threads has so many perks and how it can be bad in any way. Let’s take a look at the cons: 

• Questionable following: Content that goes viral draws all kinds of attention, even the irrelevant kind. So expect a hike in followers, but all of them might not even be interested in the rest of your content. 
• Lack of tracking: Currently, Threads does not offer robust analytics tools, making it hard to measure the effectiveness of your posts and the reasons for any of it going viral.
• Unsustainable growth: When a post of yours goes viral, it brings about a spurt of growth to your account, but don’t think it’ll be persistent. In fact, it’s very common to see a dip in the graph after the initial growth in followers and engagement. 

Going viral has its pros and cons. It can grab the audience’s attention, but the buzz might fade quickly if you don’t manage to retain the relevant part of that attention. 

Conclusion

In conclusion, going viral on Threads isn’t just about chance—it’s a strategic game. By posting consistently, creating engaging content, and actively participating in the community, you can significantly amplify your visibility. Embrace the platform’s unique features, experiment with different content types, and stay engaged to keep your audience hooked. With the right mix of creativity and strategy, you can turn Threads into a powerful tool for growing your presence and making a lasting impact.

The post How to Go Viral on Threads [10 Proven Strategies] appeared first on SocialPilot.