15+ Engaging Social Media Post Ideas for Businesses in 2024

“Content is King, but Engagement is queen, and she rules the house!”

Meri Smith’s words perfectly give out this blog’s essence: the most engaging social media post ideas. 

Did you know that businesses that actively engage on social media witness a 64% increase in brand loyalty among their customers?

In today’s hyper-connected world, social media has become a powerful tool for businesses to connect with their audience. This blog revolves around creating content that resonates with your niche to generate meaningful engagement.

So, whether you are a small business owner, a brand manager, or a seasoned marketer, exploring these 15+ best social media post ideas for businesses will help you increase your online presence and take your business to new heights.

Let’s get started.

4 Social Media Post Ideas for Brands

Creating content for an established brand is critical. You do not want to be boring or wreck the brand’s image.

So, here are the four most creative social media post ideas for your brands to generate positive online engagement.

1. Brand Ambassador Spotlights

Ambassadors are a huge part of a brand. Brand ambassadors call out the audience and turn them into customers.

If your brand has a brand ambassador or a brand face, leverage their celebrity presence by spotlighting them on your feed.

You can share their images or videos with your product, talking about their experience. This will eventually increase your brand awareness and generate higher conversions.

Benefits of Posting Brand Ambassador Content:

• Generate audience trust in your product,
• Derive more traffic to your website, and
• Increase conversion rate because people always buy products endorsed by their favorite celebrity.

2. Repurpose Content 

Every brand has a few posts that outperform expectations. These posts deserve to be reshared differently. Did you know 60% of marketers reuse content 2-5 times?

Identifying and repurposing your high-performing content is necessary to squeeze every drop out of it. To do so, you can share your YouTube video on X (Formerly Twitter) with a short caption.

Similarly, another way to repurpose your content is by using the ThreadMagic tool of SocialPilot. It converts your Twitter thread into a PDF to be able to share as a carousel post on Linkedin.

Benefits of Repurposing Posts:

• Increase reach and engagement,
• Reduce efforts and time wastage, and
• Help remembering high-performing posts.

3. User-Generated Content

User-generated posts are content people create, not brands. Traditionally, these people are not paid (sometimes encouraged) to create the content; they do it willingly.

85% of consumers find user-generated content more influential than brand-created content. Sharing UGC is an excellent way to encourage your followers to share their experience of the brand and product.  

Resharing images, videos, and reviews your followers share in the raw form is the perfect way to attract more customers.

Benefits of Posting UGC:

• They demonstrate social proof, 
• Foster community engagement, and
• Generate more traffic with positive feedback.

4. Run a Contest or Giveaway

Hosting giveaways and contests is a creative way to increase engagement and reward your loyal customers.

To maximize reach and engagement even more, brands often cross-collaborate with other relevant brands for giveaways. 34% of new customers are acquired through contests and giveaways.

This is one of the most impactful activities to reach wider audiences and amplify brand awareness.

Benefits of Posting Giveaways and Contests:

• Increase engagement among loyal customers,
• Maximize reach when your followers share the post,
• Amplify brand awareness and 
• Grow customer base.

Bonus Tip: As a marketer, you want everything tailored to your brand. SocialPilot fulfills your wish with the White Label feature. Customize your dashboard, links, emails, and more. Own your social media marketing setup like never before.

4 Small Business Social Media Post Ideas

Having a small business or a startup demands a lot of work to gain a customer base. And utilizing social media for brand awareness is one of the smartest ways. 

Here are the four best small business social media post ideas:

1. Highlight Customer Testimonials

In the initial stage of business growth, showing how happy your customers are is important.

Feature your loyal customers and share their images or video testimonials highlighting their experience using your product.

Sharing positive feedback from satisfied customers on social media platforms will help generate engagement and increase conversion. 

Benefits of Posting Customer Testimonials:

• Help generate engagement,
• Increase conversion, and
• Improve brand authenticity.

2. Promote Holiday Offers

Utilizing holidays and festivals is a genius way to fill up your social media calendar. 

While running a small business, you want to leverage every possible opportunity to reach more customers.

Share special discounts and promotions for upcoming holidays or events. Or you can create a wishing post for your audience referring to our Holiday Calendar.

Benefits of Posting Holiday Specials:

• Improve goodwill,
• Increase engagement, and
• Reach new audiences to engage new customers.

3. Leverage Memes or GIFs

Social media is where a subtle casualness can take your brand places. Did you know Tweets with memes have a 55% higher engagement than others?

Relating your content with trending memes can help get more eyes on your brand and product.

Not just memes but playing with GIFs is a trendy idea to stop your audience from scrolling and have a little giggle while they relate to your message.

Benefits of Posting Memes and GIFs:

• Generate a sense of relevance,
• Boost online reach, and
• Consumes less time.

4. Behind-the-Scenes Sneak Peek

A little sneak peek into your working culture will give the audience a sense of connection.

Give your followers a glimpse of your day-to-day operations and workspace to humanize the brand.

Behind-the-scenes social media post ideas for small businesses are convenient when you want to strengthen your online presence and customer relationships.

Benefits of Posting Behind-the-Scene Content:

• Humanize the brand,
• Strengthen your online presence, and 
• Improve customer relationships.